In the next few months I will be trying to… ahem, dip into the cliche bag…. “walk some of the talk” (or maybe it is “jog some of the blog”). My colleagues and I concocted a plan last week to cease completely the print publication of our mcli Forum, a once a semester publication form our fofice on teaching, learning, and assessment.
The forum has been pumped out since 2001, and actually before that in a previous incarnation as the Labyrinth-Forum back to 1992 (for a trip down memory lane, see our August 1994 issue on “Mosaic of Internet”).
So yes, while we have been electronically publishing all along, the primary focus has been on the print version, resulting in these issues for us:
- We spend a lot of money on print versions. A lot of bucks, although we use a reaonble priced paper, limited colors, grey scale photos… In the spirit of being more ‘fiscally responsible’ (I went to Managers Buzzword Day), we can provide more support through new programs if we can cut the money sent to the printers.
- We spend a lot of time on the print version. It takes weeks to months to solicit drafts, pass around previews, edit, page format, etc. It is the bulk of our timeline in person hours spent on the paper version.
- We have no idea if people are reading the articles. Sure, we get anecdotes and informal responses, but in actuality, we print up the nice paper versions, send it out to all 1200 full time faculty here plus more to administrators, and we have no idea how the content is used (or tossed).
So since we are supposed to be change agents and innovators, we are boldly going to start a communications patterns that let’s people know there will be no more paper version. We discussed whether we make it an option and let people choose, but in the end, we can “publish” it online, send a system-wide email, and let them know that a print version is available (as a PDF).
But in discussion I began thinking about our current electronic version- it is pretty much hand (and BBEdit) converted as static HTML. I proposed, only half thinking, that we try and use a blog software to actually draft, author, and publish the new version of the mcli Forum. The things we would gain are:
- Create a workflow for external authors to compose content in the blogware
- Built in search, syndication, archiving of artlcles
- Add a component of discussion via comments
- Free up the constraint of print limits for more in depth articles
- Expand the type of article to include media such as mp3 (podcast), a lot more photos, interviews, digital video, etc
This is the sort of thing I was trying to propose in my June NMC session on “More Than Cat-Diaries”, where if you look at the notes on the section for Blogs For Newsletters there are a few found examples, notable what Tim Lauer’s Using a Weblog to Facilitate Paper Publishing recently shared as a comprehensive use of MovableType for his school’s information organizing and school news letter publishing.
So it’s really a matter of bending the blog’s templates and functions to do something beyond daily date stamped posts, with links on the left bar. It is do-able.
So now I am thinking about what I will use, most likely systems I have more experience in MovableType (2.661 the last widely open free version) or WordPress- my preference is WordPress for many reasons, a better WYSIWIG editor (works in FireFox on OS X), the notion of “page” types, lots of template flexibility, and I just love WordPress.
The main thing I am hoping to find is a way to allow some authors the ability to compose drafts and preview, but not necessarily publish. I think it is there in the user levels for multiple authors. The way I got around this in a similar movabletype effort for the LTA site was actually to create a parallel “draft version” of a site. That is a bit clumsy.
Well this is still up in the air thinking, but I am excited about trying to put this in motion. There are print publications, and pretty much paper-like versions online, what we’ve done so far with the mcli Forum or the new MERLOT JOLT — great articles, but really nothing more than the text, content and some links. I want to stretch or blow up publishing beyond the print-article mindset.
So I tossed out the idea, which my colleagues liked, and now I need to deliver by late November. Hopefully it won;t be one of those flying iron pigeons.
The post "Blog-Publishing a Print Publication" was originally dropped like a smoking hot potato at CogDogBlog (http://cogdogblog.com/2005/08/blog-publishing/) on August 5, 2005.