It’s rare I feel like passing on something forwarded via e-mail, but this message form my colleague Jan in Melbourne is too good to pass up. Look carefully at the double meanings in these URLs (all real and well meaning):

Make sure you don’t make the same mistake when setting up your web page. It’s not always easy choosing the right domain name… but you can’t do much worse than these people.

First there is “Who Represents?” – a database for agencies to the rich and famous:
http://www.whorepresents.com

Second is the Experts Exchange, a knowledge base where programmers can exchange advice and views:
http://www.expertsexchange.com

Looking for a pen? Look no further than Pen Island:
http://www.penisland.net

Need a therapist? Try:
http://www.therapistfinder.com

Finally we have the Mole Station Native Nursery, based in New South Wales:
http://www.molestationnursery.com

And my own story… my personal domain dommy.com is named for my first canine friend, a dalmation named Dominoe that a former room-mate nicknamed “Dommy”.

One day I got an email from a self-proclaimed “dominatrix” who informed me that in her world, “dommy” means “Dominant Mommy”.

But I guess that world is pretty small, as in 7 years, no one else has made that mistake in seeking services ;-)

So look closely at your domain choices! Have someone else look at it sideways.

The post "What’s in a (Domain) Name?" was originally dropped like a smoking hot potato at CogDogBlog (http://cogdogblog.com/2005/11/whats-in-a-domain-name/) on November 13, 2005.

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