It’s rare I feel like passing on something forwarded via e-mail, but this message form my colleague Jan in Melbourne is too good to pass up. Look carefully at the double meanings in these URLs (all real and well meaning):

Make sure you don’t make the same mistake when setting up your web page. It’s not always easy choosing the right domain name… but you can’t do much worse than these people.

First there is “Who Represents?” – a database for agencies to the rich and famous:

Second is the Experts Exchange, a knowledge base where programmers can exchange advice and views:

Looking for a pen? Look no further than Pen Island:

Need a therapist? Try:

Finally we have the Mole Station Native Nursery, based in New South Wales:

And my own story… my personal domain is named for my first canine friend, a dalmation named Dominoe that a former room-mate nicknamed “Dommy”.

One day I got an email from a self-proclaimed “dominatrix” who informed me that in her world, “dommy” means “Dominant Mommy”.

But I guess that world is pretty small, as in 7 years, no one else has made that mistake in seeking services ;-)

So look closely at your domain choices! Have someone else look at it sideways.

The post "What’s in a (Domain) Name?" was originally dropped like a smoking hot potato at CogDogBlog ( on November 13, 2005.