Again I am embarrassingly late to embrace a trend. Moo cards have been around like since Web 1.6 – those slick half sized business cards that feature a different image on each card, and quite often images personally picked from flickr.
Thanks to a friend who slipped me a promo code to get a discount on my first order, I tipped the cow… er scale, and ordered my first set of cards:
The Moo tools are as easy as dipping Oreos- you give your flick credentials and you can then start selecting images from your photos, from your tags, sets, or just poking around. I rummaged around my hundreds of my photos flowers and dogs. You don’t have to select 100 pictures to make 100 cards (if you use less you get repeats). You can customize the info that appears on the back, including your flickr icon (yay) and either free text on the six lines of print, but can also have information auto inserted based on the image used (mine has a URL to the photo).
But what I liked most was the whole moo-ing experience. It was fun, and my interactions with the site and service came across like it had a personality. I mean, they have made something as drab and ordinary as ordering business cards exciting. Imagine if someone could do that with say, tax returns or plumbing repair. Maybe.
It starts right away from the moo site very prominent is “we like to print” – is that a human mission statement or what? And “We are a printing company where every one is different” – look at the layers and nuances of meaning here.
And going through the selection process is fun too. I had so much I went back to order note cards. Do you know when you order something online and get one of those boiler plate email confirmations? It’s as fun as reading an ingredients list on a box of noodles. My email after ordering was:
I’m Little MOO – the bit of software that will be managing your order with us. I will shortly be sent to Big MOO, our print machine who will print it for you in the next few days. I’ll let you know when it’s done and on its way to you.
I love Little Moo. I smile.
My order arrived today in a generic white envelope from the U.K. (like 6 days after ordering) that wa so plain it took me a while to even know who it was from. The box:
contains a label letting me know the box is from recycled plastic and the paper used for cards is “sourced from sustainable forests”
Perhaps to you, my quiet blog reader, this seems so obviously apparent. But how often do we have a rewarding, an energizing experience with a company? How often does it feel more like you are dealing with a person or a faceless entity? Moo has the personality part nailed, and I may not even care if it is contrived.
I am hooked.
I Love Moo.
If anyone wants this experienc, email me directly or direct message me on twitter- I have one of those discount codes for 20% off your first card order.
And you may Love Moo Too.