The subject of the video below grabbed my interest and curiosity from where I saw it first on engadget.
But as I watched it, I was mesmerized first by its elegance. Not being a film critic, the simplicity of its form (no music, no spoken words beyond the ambient), the detailed closeups impressed me. But more than that, if there was not a title on the video, and I just watched it, there is a smartly created sense of mystery as to what is happening, slowly revealed.
Done straight up documentary style, with an opening credits sequence, hip music, and some professional announcer voice, it would have no magic or charm.
Thankfully, it was not done that way.
I only wish they would have not titled the video in a way that totally gives it away. I could have done something to mask it, but imagine you have not seen the title…
If I were teaching video or storytelling, I would most certainly use this video as one example of a powerful style. Sure one could copy it, but there are elements you can use in other pieces, be it the slow unveiling of the action, or the edit cuts, or the use of detail, lighting, camera angle.
And woah, 2380! Wow.