Comments on: If It’s Repeated Enough…

By: Why You Can’t Always Trust the Internet

Why You Can’t Always Trust the Internet — Fri, 05 Apr 2013 20:16:19 +0000

[...] I used every variation I could to no avail. Instead, I came upon Alan Levine’s Cogdogblog post questioning this quote: “images are processed 60,000 times faster than text.” Levin found the [...]

By: Alan Levine aka CogDog

Alan Levine aka CogDog — Wed, 25 Jul 2012 13:32:40 +0000

And thus the reason I started this. People have said it enough that it sound true.

But to date, no one has found any piece of research that supports this claim, and I find that fascinating and worrisome at the same time.

I already contacted the lead author of the Persuasion article, Doug Vogel, who told me his research was not related-
http://cogdogblog.com/2012/07/06/60000-times-question/

By: Sieng

Sieng — Wed, 25 Jul 2012 13:12:34 +0000

I found the actual article via Wayback Machine website. The 3M Meeting Network article made the claim that we can process visuals 60,000 times faster than text. My take on the issue is that it was just a claim probably for commercial gains. At this point, I have not found a scholarly research that support this claim.
The 3M article on the claim is at
http://web.archive.org/web/20040205103020/http://www.3m.com/meetingnetwork/files/meetingguide_pres.pdf

There was a 3M-sponsored research by the University Of Minnesota School of Management but the research did not make the claim. (http://www.thinktwiceinc.com/olio/articles/persuasion_article.pdf). How 3M came up with their conclusion is not known. Maybe it was just a claim and nothing more.

By: Alan Levine aka CogDog

Alan Levine aka CogDog — Wed, 25 Jul 2012 08:30:42 +0000

It might help to read my original blog post(s) again, as I clearly cited that I located what all of these reference point to, a 3M brochure that makes the statement about humans processing images 60,000 times faster than text but never indicating the true source of the research this is based on. This is the point of my contention, that just citing this 3M PDF as a reference is not one that supports the assertion, it only repeats it.

Sorry, no winners here.

By: Sieng

Sieng — Tue, 24 Jul 2012 20:03:10 +0000

Hope this info will help you.

http://melsblog.edublogs.org/files/2008/12/vl_ebookp.pdf

- Look at the end of page 7 and 8
- Refer to bibliography reference #13 of the document.

By: Sieng

Sieng — Tue, 24 Jul 2012 19:44:46 +0000

From https://docs.google.com/viewer?a=v&q=cache:vdLUg4A2T2sJ:safarimontagepa.wikispaces.com/file/view/Best%2BPractice%2Bfor%2BDigital%2BMedia%2Bin%2Bthe%2BClassroom.docx+&hl=en&gl=us&pid=bl&srcid=ADGEESjKTUOCI1tNVqG04WNjYQh0Y0WZxfXwIaJs0yiMQK3mcbERCoC_Qp2gsKFewsGFqoxmsJcT8hWuRydjrVjZKJq6ZhtWlBsaReSWll7SyAGBEcryKdCOdbEZ5riK2S8lOBKF2kb0&sig=AHIEtbSIrEB6YJAd9vR94xIHkKreJ70UWw&pli=1

3M Corporation (2001). Research cited in “Polishing Your Presentation.” 3M Meeting Network Articles & Advice (2001). Retrieved December 4, 2003, from:

http://www.3m.com/meetingnetwork/readingroom/meetingguide_pres.html

By: Sieng

Sieng — Tue, 24 Jul 2012 19:41:55 +0000

http://books.google.com/books?hl=en&lr=&id=cb4xcSFkFtsC&oi=fnd&pg=PA5&dq=journal+t+3M+Corporation++process+visuals+60000+times+faster+than+text&ots=EwEIpRGJp8&sig=ex35jUdxY3opmsnqFCuRHIN5d7M#v=onepage&q&f=false

The authors made a reference between the end of page 7 and 8.

By: Sieng

Sieng — Tue, 24 Jul 2012 19:29:38 +0000

http://saldape1.blogspot.com/2011/10/chapter-7-synopsis-they-snooze-you.html

The last five lines of the post
- “Research has demonstrated that humans process visuals sixty thousand times faster than text.”

:-) Will post again if I get any information. Maybe the online article has been taken down. Let me see if I can track it down.

By: “60,000 Times Question,” or the power of making shit up | stevendkrause.com

Mon, 09 Jul 2012 11:49:35 +0000

[...] teaching in the near future: I came across this today via Stephen Downes’ web site, but the original question comes from this post from Alan Levine. The brief version is that supposedly the 3M Corporation [...]

By: The 60,000 Times Question Remains Unanswered - CogDogBlog

The 60,000 Times Question Remains Unanswered - CogDogBlog — Fri, 06 Jul 2012 18:16:02 +0000

[...] in May I wrote about trying to locate the source of a statement that is repeated so much, I had heard it, and accepted it as something that somewhere had a research basis- it is some [...]