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What's In a Name / URL?

On the 'net anything can be anything. Or not. You might think http://www.learningobjects.com/ might be something related to learning objects, but in reality what they do is:

enhance the overall learning experience by addressing the needs of key stakeholders at each step in the learning lifecycle, from planning through to delivery, assessment and reporting.

Huh?

Do you need a degree to write phlaff like that? Is that the random word generator gone off kilter? Buzzword bingo with no winner?

Actually they create Blackboard add-ons, those lego-like building blocks.

Since my big left toe is a learning object why not? "Everything, daaahling is a learning object."