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PopSci- A Magazine with Print TrackBacks

For the plane flight reading from Phoenix to San Francisco, I grabbed a copy of Popular Science (the last time I read it was a preview of a new TR7, "the Shape of Things to Come").

I thought it interesting that column right under the letters to the editors reads:

From the Blogs... Last month, over 250 Web logs linked to popsci.com. A Sample:...

And then it includes two quotes and links from weblogs that reference the magazine.

Essentially, this print publication is listing Trackbacks! Curiouser and curiouser.