Oh well, might as cancel the jubilation over Google’s “nofollow” announcement. Ben Hammersley spells out the sobering reality in “Let no fellow nofollow, lest we all lie fallow”: I’m deeply mystified by the hallelujahs bursting forth about Google’s rel=”nofollow” method of preventing comment spam. The idea being that comment spammers will leave your own site alone, or stop spamming altogether, if they find the rel=”nofollow” tag. I think this is false assumption. It’s based on the idea that producing a link costs something, and therefore the spammer must choose either way. Think of it this way: if I’m a guy trying to pitch a TexasHold’em site, my aim is to get people to go there. Whether this is directly, through a click through, or indirectly via Google, the effect is the same. As a spammer, I don’t care at all *how* they get to my site. I just want the [...]
(see the full barking...)



