The day of my blogging workshop at Manukau Institute of Technology in Auckland, there was put out in the hallway a marketing magazine that heralded blogging as a marketing tool. Playing all the stereotypes of a MALE blogger YELLING into a magaphone. Edgy stuff, eh?
I vote for “scared turf”… It was rather eerie reading how marketers are looking at blogs, but the article did give decent credit that this is something different, that one ought NOT to try an advertise via blogs, that it can be used to “reach” the audience.
Then again, other articles in the Magazone glossed the marvels of Direct Mail Marketing, and lots of ads for companies that will put your logo on a coffee cup.