Faster then a speeding meme, more hot that the surface of the sun, all one needs now for a “sexy” technology name is to tack on a “2.0”. Already tired and expired is putting an “i” in front of every noun, even more tired/ more expired is putting the “e” in front of everything.

Submitted for evidence:

* Web 2.0 The Conference (heck I could not even make it to Web 1.0), also Joi Ito is leaving room for Web x.0 (thanks Teemu)
* Web 2.0 Central (flashing, blinking, and ad laden)
* E-Learning 2.0 (no that is not your GPA)
* Business 2.0 (actually, that one’s been out for a long time)
* Identity 2.0 (“the next generation of identity”, a drivers license is like so Identity 1.0… thanks Stephen)
* Cafe 2.0 (does it leave room for cream at the top?)
* Innovation 2.0 (1.0 = Thanks D’Arcy)
* plus another 17,000,000 Googles

Never too late to jump on a bandwagon, I proudly announce Me 2.0:

Me 2.0 refers to a perceived transition of me from a collection of molecules to a full-fledged platform serving widgets to fools. The proponents of this thinking expect that ultimately My 2.0 services will replace all human applications for many purposes.

The original conception of Me (in this context, labeled Me 1.0) comprised static activities that were updated rarely, if at all. The success of the dot-com era depended on a more dynamic me (sometimes labeled Me 1.5) where human management systems served dynamic things created on the fly from an ever-changing content database. In both senses, so-called eyeballing was considered intrinsic to the web experience, thus making page hits and visual aesthetics important factors.

Proponents of the Me 2.0 approach believe that I am increasingly oriented toward interaction and rudimentary social networks, which can serve stuff that exploits network effects with or without creating a visual, interactive human experience. In one view, Me 2.0 acts more as points of presence, or user-dependent human portals, than as traditional people.

On September 30, 2005, Tim O’Reilly wrote a seminal piece, neatly summarizing the subject. But he misspelled my name.

sarcastically and savagley mutilated from wikipedia

Where will it end?

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Profile Picture for Alan Levine aka CogDog
An early 90s builder of the web and blogging Alan Levine barks at on web storytelling (#ds106 #4life), photography, bending WordPress, and serendipity in the infinite internet river. He thinks it's weird to write about himself in the third person.


  1. You guys just wait until we get the OOO 101 connected to the Wikisphere! Just Imagine how an ubiquitous Odoratory Olfactory Organ wired! Today we do have some sort of touchy feely interconenctedness, peoape are dating online, etc – but what about that dog poo I had under my shoes yesterday, or my cabbage soup that was empestering the neighborhood at dinner time?

    Perhaps this was foreseen by my fellow Dane, Hans Christian Andersen the storyteller par excellence whose 200 centeneray is celebrated here in Denmark ad nauseam, actually like a huge virtual HCA 2.0
    In one of his tales, the one about the prince who disguised as a pig herder to get the cheeky princess to give him a kiss, his weapon was a magic cooking pot that would reveal all the chimney odors in the whole tow – so that you would know who was having what for dinner! NOt actuaslly a very romantic seduction trick, but definitely triggering the natural human curiousity of the princess – a strong social drive.

    So – if only we could get that CogDogBlog up and smelling!

  2. Remember all the talk about the New Economy five years ago? 2.0 must be the engine of the New New Economy, where we all leverage, monetize and productize our synergies.

  3. My general rule of thumb is that x.0 releases tend to be too buggy, so I’m waiting for Me 2.1 (or at least Me 2.0.1 – the bug fix release)! Will I require any upgrades in order to support Me 2.x?

  4. Being an only child, I think that I’ve had MeMe since I could talk!

    Perhaps Me Vista is the platform to wait for. From what I’ve heard, there are going to be a lot … quite a few …. some … OK, make that no significant features in the upgrade.

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