This is the “Simple” Way to Build RSS? Yikes!

SqlConnection objConnection = new SqlConnection(ConfigurationSettings.AppSettings["MyConnectionString"]);
objConnection.Open();
string sql = "SELECT TOP 10 Title, Summary, ArticleID, PostTime FROM Articles ORDER BY PostTime DESC";
SqlCommand objCommand = new SqlCommand(sql, objConnection);
SqlDataReader objReader = objCommand.ExecuteReader();
while (objReader.Read())
{
objX.WriteStartElement("item");

I would hate to see the hard way ;-) I realize this is an ASP coders page, but perhaps we need some international standards on defining simple!