“I Love Moo” “I Love Moo Too” (and Little Moo, Big Moo…)

Again I am embarrassingly late to embrace a trend. Moo cards have been around like since Web 1.6 – those slick half sized business cards that feature a different image on each card, and quite often images personally picked from flickr.

Thanks to a friend who slipped me a promo code to get a discount on my first order, I tipped the cow… er scale, and ordered my first set of cards:

Moo Me

The Moo tools are as easy as dipping Oreos- you give your flick credentials and you can then start selecting images from your photos, from your tags, sets, or just poking around. I rummaged around my hundreds of my photos flowers and dogs. You don’t have to select 100 pictures to make 100 cards (if you use less you get repeats). You can customize the info that appears on the back, including your flickr icon (yay) and either free text on the six lines of print, but can also have information auto inserted based on the image used (mine has a URL to the photo).

But what I liked most was the whole moo-ing experience. It was fun, and my interactions with the site and service came across like it had a personality. I mean, they have made something as drab and ordinary as ordering business cards exciting. Imagine if someone could do that with say, tax returns or plumbing repair. Maybe.

It starts right away from the moo site very prominent is “we like to print” – is that a human mission statement or what? And “We are a printing company where every one is different” – look at the layers and nuances of meaning here.

And going through the selection process is fun too. I had so much I went back to order note cards. Do you know when you order something online and get one of those boiler plate email confirmations? It’s as fun as reading an ingredients list on a box of noodles. My email after ordering was:

Hello Alan

I’m Little MOO – the bit of software that will be managing your order with us. I will shortly be sent to Big MOO, our print machine who will print it for you in the next few days. I’ll let you know when it’s done and on its way to you.

I love Little Moo. I smile.

My order arrived today in a generic white envelope from the U.K. (like 6 days after ordering) that wa so plain it took me a while to even know who it was from. The box:

Moo Card as Here! Moo Cards Are Here!

contains a label letting me know the box is from recycled plastic and the paper used for cards is “sourced from sustainable forests”

Got My Moo And how can one really comprehend the sensation of having such individualized cards? Not with a monotonous repeating graphic, but each one different, each one something I “made”.

Perhaps to you, my quiet blog reader, this seems so obviously apparent. But how often do we have a rewarding, an energizing experience with a company? How often does it feel more like you are dealing with a person or a faceless entity? Moo has the personality part nailed, and I may not even care if it is contrived.

I am hooked.

I Love Moo.



If anyone wants this experienc, email me directly or direct message me on twitter- I have one of those discount codes for 20% off your first card order.

And you may Love Moo Too.

If this kind of stuff has any value, please support me monthly on Patreon or a one time PayPal kibble toss
Profile Picture for Alan Levine aka CogDog
An early 90s builder of the web and blogging Alan Levine barks at CogDogBlog.com on web storytelling (#ds106 #4life), photography, bending WordPress, and serendipity in the infinite internet river. He thinks it's weird to write about himself in the third person.


  1. I’m definitely a MOO addict. Have just ordered my 3rd batch along with a cool little leather wallet for carrying them in small lots. I note you can now get normal sized business cards but they just don’t have the same appeal : )

  2. I discovered moo cards when hunting around for ideas for our ‘boat card’. The web site was blocked at work :-( so I plan to try it out at home. I did play around with different templates from Microsoft but they were not very appealing (…as you would say ‘pffft’!!)

  3. I have never ordered, but have admired moo cards from sometime. There is a group on flickr devoted to figuring out the best containers to hold these cards! It was fun to read.

    I teach an intro to multimedia class. We do quite a bit with photoshop and I was seriously thinking about have a moo card assignment. I am also interested in having them design social networking cards (the skinny size looks a lot like a moo card). In our area, Walgreens is pretty inexpensive and does nice prints from uploaded photos. But you still have to get at least 4 of a kind if you order wallets. . .

    You are right! It is fun!

  4. I LOVE THESE. I think they rock. *If* they had been around when I was teaching, I would have totally created a class set. At the time, we had a class blog (on blogger – I think this was pre-edublogs, et al.) and a space on flickr (to share projects – we would photograph the project and students would enter their assignment, description, etc). This was intended as a community outreach effort (ie, to keep busy parents in touch with what was going on in the classroom, in a way that was text-based and visual — literacy levels varied widely in the community).

    The fact that you can customise all 100 cards, if you so wish, means that each student could choose a representative photo (or have 3 or 4 copies of the same, if it were a class of 30 ish. 1 to keep, rest to distribute). Pass them out at parent teacher night, to other teachers, to community members, whoever you want to see your ‘goods’.

    Also, I am totally in love with the stickers! We used them for our side venture (beer brewing), to showcase hints of our beer labels! They look great, and people ask lots of questions. Brilliant service, no complaints yet, and I have been using them and recommending them for a while. Now to introduce them at my current job (govt) … :)

  5. HI Alan
    I love the moo crowd too and the customer service I’ve always received. I was in London a week or so back when they had their street party to which all customers were invited for a drink and to be handed their latest order (handed!) by the moo postman. Didn’t get there but can you imagine any other business card business doing such a radical (aka fun) thing.

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