Continuing on the chicken theme? Only the little kind.

cc licensed flickr photo shared by atxryan

It’s been almost a month since the sky fell on In news that spread at retweet speed, a leaked screenshot from a Yahoo inside briefing had listed the social bookmarking site delicious as being in the chopping block. Or is it chopped?

And so ensued the frenzy.

cc licensed flickr photo shared by jcolman

A literal export rush ensued as people aimed to export their tagged history, many of them rushing to dump them into diigo. This included me. I am guilt of frenzy feeding. Or at least nibbling.

The sky had certainly fallen, and the clucking ensued. What will we do! Hurry! Export! Import! Sign up! My tags! My Tags!

And then this was followed by the glut of posts about “alternative social bookmarking services.” Alec Couros, in the method he does well, convened a massive google doc editing process to produce a list of suggestions (man does he have rabid followers) .

I found most of the frenzy to be missing, the most key point to delicious. That there are two realms of consideration. If your use of delicious was purely individual, and you sought out an alternative, many of the suggestions would do well, from pinboard to Mr Magoo. There are scads of them. Heck, you might was well go back to using your browser ones.

But that is the bottom rung of the bag of gold that is delicious. At least to me.

cc licensed flickr photo shared by luc legay

You cannot take your network, and its sharing effects with you. Yes, for myself, I rely on searching delcious as a primary research tool to track web sites. But my larger interest is in the collaborative features of tagging (by conference, class, project), by re-publishing that on web sites, by the sharing of links via for: tags and email. I relied on my network of fellow taggers as yet another stream of golden information. Should I just bail at the first clucking of storm clouds?

You cannot take that with you to pinboard. Even diigo, which, I would agree with has some compelling features in its groups and annotations, and has many great educator groups, yet it feels about 9 times as heavy as delicious. There is some of a network effect there, but it must be orders of magnitude less than delicious.

I find the neglecting of recognizing the network effects and focusing on just “Alternative tools” to be short sighted, and the mad rush was premature.

Yes, I accept that services will come and go. Before I used delicious, I was a relatively early user of furl (who else furled first?), which was purchased (ultimately by diigo, woah- my link goes there

But long before, I was doing home grown link sharing/organizing in a home grown system I built at Maricopa, the Bag of URLs (that one is mostly gone, the link is a bit from the Internet Archive, but it is missing the lovely graphic of a URL coming out of a shopping bag). It was strung together with HTML and perl, and set up so I could take submissions and publish new “issues” on a periodic basis. I ammassed thousands of annotated links, and even made it searchable with some long forgotten unix indexing software (glimpse? gais?)

I know tools will come and go.

But you do not get that network effect as easily.

In fact, I am not sure any current or future social bookmarking tool can ever gain the network power of the delicious one.

Not being a business person, I may stand on shaky ground, but Yahoo, which is looking more and more like smug brontosaurs sauntering around and 10 minutes before the end of the Jurassic era, has provide a textbook case of how to f*** up an internet bag of gold. Piss it away. Not tend to it.

First of all, for all the time they had and developed delicious, they did not appear to do one thing to build anything that leveraged the delicious network. Maybe they did some analysis of activity, but as a business, they did not appear to do one thing to create something that made or led them to money. Everything google does ties into feeding their revenue stream, be it ads or improving their search engoine (perhaps this is what Yahoo was doing, but thats a battle they can barely claim a bronze medal for).

Second, where was their company message after the rumor erupted? Where is the Yahoo stance on the issue? There are flaffing about embarrassment over a secret revealed. There is one moldy blog post on delicious (the most recent and it is over a month old) offering luke warm re-assurance and a BUY ME please prayer. It was not an optimistic sign.

Contrast this to say the proactive stance Skype did after their week long outage in December. Their CEO was out in front, they took responsibility, and offered information ot their users (and woot! $1 of credit).

It is not even clear today what Yahoo’s corporate message is on delicious. It is the sound of a link dying in space. To me, they look like blundering fools. Yahoos. Bufoons. Poop heads.

So whats to become of this? Well, I have not altered my delicious activity one bit. For something that the sky fell on, it works fine. It’s not like they will just shut the lights out without notice Mag.nolia style. There will always be time to move when the bottom falls out.

I have faith that either everyone who fell asleep at the leadership desk at Yahoo will wake up, or a real player will step in. I am hoping amm msy stuff, all my shared tags, all my web sites that ride on them, will still work.

Yeah. I may eat crow one day, but its better than running around like a diarrhetic chicken.

The internet makes it even more easy to fall in a line and march into the sea.

cc licensed flickr photo shared by Ric e Ette

PS In my haste to click publish, I forgot to add the next logical wave of panic/worry- see Doc Searls on What if flickr fails? again, I am more worried about the loss of the flickr network/community if it “fails” or if there are moves to self-hosted flickr-like sites.

The post "Under the delicious fallen sky" was originally pushed out of the bottom of a purple jar of Play-Doh at CogDogBlog ( on January 20, 2011.


  • I put everything into diigo, then it is automatically sent to delicious. Any searching for links I do, I use delicious. I get email subscriptions to some diigo groups, but check out my delicious network more than I do those emails.

    Delicious rocks for searching, and I’ll even go there before google for certain items. I would miss delicious terribly if it was ‘lost’… but since I save into diigo anyway, I had no reason to panic, and like you, still don’t see a reason to do so yet.

    Google should get some subsidiary company to buy it then take it over. They already have my search history, if they combined that with my delicious tagging & links they could be one step closer to a pretty intuitive web3.0 kind of searching tool.

  • Judy O'Connell

    OMG – I agree with every word!! and I laughed at every single pic you chose to illustrate the ideas.

    On that note, I’d also really like to know how to get your greasemonkey script working on Flickr again. Mine died when their interface changed. Is there an update of your very clever script?

  • Janice Stearns

    I only hope the sky doesn’t fall on Delicious. Like David, I bookmark in Diigo, which also saves to Delicious. When I search however, I always do so in Delicious. It’s all about the network built there. That’s what makes it golden, and I hope it doesn’t go away.

  • D'Arcy Norman

    I moved off of Delicious and onto a self-managed instance of Scuttle. yes, I lost the integrated network. But I’ve been able to completely replicate what I need using the RSS feeds for people who are now scattering across various other services. I don’t care what application they use to store bookmarks. All I need is the RSS feed from it, and I’m in business. My links feed is available as well.

  • Chris Lott

    I’m with you, Alan– I’ll leave Delicious if and when it dies because, until then, the most useful things for me can’t really be replicated by hosting my own system and I see no reason to lose a big chunk of network by moving somewhere else (ironically, I had recently stopped using Diigo because the search bugs were driving me insane).

    I get what D’Arcy is doing and am glad it works for him, but it would be a distinctly second-class system for me because I’d lose the ability for easy discovery to grow the network and the need to know whose collections I want to connect with and subscribe to before I can possibly know whose collections I want to connect with and subscribe to!

  • I Have a Hat for Yahoo - CogDogBlog

    […] I marveled at their lack of communications or effort to build a business out of delicious, the largest social network of web bookmarkers that will ever likely be in one place. Yahoo sat on […]

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