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That Old Expression About Apples and Oranges

The subject of the video below grabbed my interest and curiosity from where I saw it first on engadget.

But as I watched it, I was mesmerized first by its elegance. Not being a film critic, the simplicity of its form (no music, no spoken words beyond the ambient), the detailed closeups impressed me. But more than that, if there was not a title on the video, and I just watched it, there is a smartly created sense of mystery as to what is happening, slowly revealed.

Done straight up documentary style, with an opening credits sequence, hip music, and some professional announcer voice, it would have no magic or charm.

Thankfully, it was not done that way.

I only wish they would have not titled the video in a way that totally gives it away. I could have done something to mask it, but imagine you have not seen the title…

If I were teaching video or storytelling, I would most certainly use this video as one example of a powerful style. Sure one could copy it, but there are elements you can use in other pieces, be it the slow unveiling of the action, or the edit cuts, or the use of detail, lighting, camera angle.

And woah, 2380! Wow.

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An early 90s builder of web stuff and blogging Alan Levine barks at on web storytelling (#ds106 #4life), photography, bending WordPress, and serendipity in the infinite internet river. He thinks it's weird to write about himself in the third person. And he is 100% into the Fediverse (or tells himself so) Tooting as


  1. I’m just starting my class of twelve year olds on the topic of number as a concept that can be presented in multiple ways besides the Hindu- Arabic numeral system. This video creates a great opener for me to have them look and think about what mathematical questions the clip brings up. “How could you represent that number? How many oranges is that altogether? How much power can an individual orange provide?” and yes maybe, how many oranges would one need to power other tech devices?

  2. I look forward to seeing what you class project does, Graham. I’ve always thought it interesting to use the patterns of geometry in nature– it may be above 12 year olds, but there was some brilliant work done in the 19th Century by D’Arcy Wentworth Thompson (see “On Growth and Form”)

    Or, my cartoon favorites, Schoolhouse Rock-

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